I wanted a substitute for fresh celery juice and after looking at umpteen products, thought I'd give this a try.I was not disappointed. This was every bit as advertised. Although the powder is pale in color, but added to my morning bonebroth, it does add a faint celery flavor. It is important to stir constantly while drinking as it has a tendency to sink to the bottom. All in all, I'm very satisfied with it and happy that I can put away my juicer and save a lot of time/effort in my morning routine.